As anxieties dissipate and demons disappear, what emerges is a powerful and enduring statement about humanity, overcoming struggles, the importance of mental health, not being afraid to fail and the resolve of the human spirit. A stunning sonic and visual work of art, the film weaves the 14 songs from the album into a provocative, visceral and thought-provoking journey that brings viewers along on a psychological, emotional and physical ride from life's lowest lows to the highest highs. 1 on Billboard's Alternative, Top Rock, and Hard Rock Albums charts, debuted Top 5 on the Billboard 200, and has racked up more than 355 million global streams. SHINEDOWN invites viewers into the world of "Attention Attention" in their new film, bringing to life the story of the acclaimed chart-topping album, which simultaneously hit No. Directed by Bill Yukich and featuring band members Brent Smith (vocals), Zach Myers (guitar), Eric Bass (bass, production),and Barry Kerch (drums) along with actresses Francesca Eastwood and Melora Walters, Gravitas Ventures will release "Attention Attention" on digital and cable VOD on September 3, 2021. Whereas Attention Attention can seem a little lengthy at points, there is no reason why our attention won’t be drawn to Shinedown for a long time.Gravitas Ventures, a Red Arrow Studios company, has acquired the worldwide distribution rights to SHINEDOWN's film "Attention Attention", a cinematic experience of the band's 2018 studio album of the same name. These guys are professionals, able to right the band’s unsteady ship with an album that packs a lot of punch and digs deep. Shinedown has a way of genuinely connecting with its audience through that honesty, making them one of the more accessible hard rock bands currently on the scene.
What is perhaps most important about Attention Attention is the fact that it is completely honest. The vicarious reliving that takes place while listening to Attention Attention is daunting at times and weighs heavy to the self-conscious mind. There is a lot to unpack in this 14 track tale, whose 50 minutes are almost overwhelmed with action. In “Pyro”, attention is turned to family and an obviously rocky upbringing, causing Smith to smirk, “Set fire to the family tree”. “Nothing about me is ordinary / My friends all say I’m going crazy / I don’t hear a word that they say” is a direct plea for help, a symbol of the internal struggles faced every day.
The title track “Attention Attention” is a thesis statement, a quick explanation as to how this concept album came to be. It’s clear that Shinedown has found an untapped well of energy to spark them through this album. There’s an urgency to each word, each lick of the guitar, similar to an animal waiting to be released back into the wild. It doesn’t take long for Shinedown to get into their classic style of hard and heavy rock, but each lyric has a little extra sting. However cheesy this technique is, it is still seemingly warranted given that the concept of personal struggle can often feel like being trapped in a room with all your worst nightmares. The journey begins (and ends) with the sound of footsteps and the opening (and closing) of a door. Attention Attention is now a key cornerstone in that appeal, providing a personal rock odyssey that doesn’t disappoint. Shinedown is a band that rocks loud but also has mainstream appeal. It’s a personal journey coded in swinging guitar riffs, blasted rhythm sections, and the snarl of lead singer Brent Smith. This album digs deep into the trenches of depression, angst, and loneliness. The struggle of stringing an album together in story form comes naturally to Shinedown, especially given the heavy subject matter. But for Shinedown and Attention Attention, it seems easy. Concept albums can be tricky to pull off in the current single track culture of music.
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